Wesley Enhanced Living

Corporate Director, Marketing Communications

Job Locations US-PA-Warminster
ID
2021-5548
Location : Name
Wesley Enhanced Living Corporate Office
Type
Full-Time
Category
Marketing & Sales

Overview

Come see why Wesley Enhanced Living is Ranked #4 in the Nation as a Best Workplace in our industry!

 

At Wesley Enhanced Living (WEL) our employees love what they do because we have created an environment of possibilities to help them learn, grow, and have the opportunity to make an impact each and every day. You cannot realize your full potential without an organization that makes your growth a priority. This is why we need leaders like you!

 

Now is the time to join our team and continue your journey with an organization that will support your efforts and reward your accomplishments. WEL is ranked #4 in the nation on the 2021 Fortune Best Workplaces in Aging Services list, and has been a Certified Great Place to Work for the past four years in a row. We got here because of our amazingly talented employees and their commitment to our mission of making a compelling difference in the lives of our residents! Are you looking for an environment where everyone cares as much as you do and is as dedicated as you are? This is what sets WEL apart!

 

We invite you to visit: www.WELcareers.org to learn more about our 130+ year young organization, our enhanced living philosophy, and our award winning team of employees.  We welcome your application and look forward to learning more about your goals and why you would like to work at WEL.

 

Over 90% of Wesley Enhanced Living residents have received the COVID-19 vaccination. For the safety and protection of our residents, employees, and visitors our organization requires that all staff members receive the COVID-19 vaccine.

 

An Equal Opportunity Employer | A Mandatory COVID-19 and Influenza Vaccine Employer

Responsibilities

The Corporate Director, Consumer & Talent Acquisition Marketing conceives, recommends, and executes all WEL communications strategies and tactics to grow brand awareness and inquiries among potential residents and employee candidates to the WEL organization. This individual must be able to skillfully harness, integrate, and manage the talents and abilities of a wide variety of staff and external resources in order to launch a diversified spectrum of digital and traditional communications campaigns, and value-added services targeted toward WEL internal and external stakeholders.

 

Corporate Director, Consumer & Talent Acquisition Marketing essential duties and responsibilities include, but are not limited to:

  • In strategic collaboration with corporate senior leadership, conceive and implement marketing communications and sales support programs that effectively communicates the WEL value proposition for potential residents and employees.
  • Utilize cross channel approaches that incorporate extensive Digital strategies to include SEO, PPC, social media, blogs, websites, along with traditional media, public relations, special events and partnerships.
  • Establish and develop KPI’s for consumer and talent acquisition tactics, with objectives, and report regularly to senior leadership as to the results of all campaigns and programs. Must demonstrate an ROI from communications expenditures.
  • Design, launch and build ongoing content for all WEL consumer websites. Create and maintain new microsites for WEL communities. Develop SEO, PCC, and social media programs including but not limited to:  paid and organic search strategies, Facebook and Linkedin posting/boosting, Instagram, Twitter – with goal of month over month WEL website conversions. Develop blogs and resident/employee video testimonials with goal of viral outcomes.
  • Manage content and design for WEL careers website, including all SEM strategies, recommend new branding initiatives for WEL with focus on being an employer of choice, maintain career social sites with refreshed content (LinkedIn, Facebook, Instagram, Twitter, Glassdoor, etc.)
  • Create unique WEL brand positioning position templates for key roles in WEL organization: nursing, dining, facilities maintenance, programming, housekeeping, etc.
  • Create and execute ongoing direct mail, eblasts, print advertising, local TV spots to drive month-over-month growth in consumer inquiries. Recommend and execute traditional media approaches to support talent acquisition goals.
  • Create annual cross channel media selection strategy and plans; manage annual budgets for consumer and talent acquisition marketing communications, including, but not limited to: digital-SEO, PPC, websites, direct mail, print, TV, special events, outdoor; manage and track annual/monthly expenditures; analyze and report on budget variances; prepare annual competitive analyses
  • Lead a diversified team of talent that includes marketing manager, administrative assistant, digital agency/consultants, agency-based public relations associates, freelance designers, copywriters, direct mail houses, printers, and photographers in developing tactics and/or materials that ideally communicate the WEL brand for all audiences; oversee vendor relationships and identify, evaluate, contract and manage new vendors as needed.; make decisions relative to the selection, promotion, utilization, retention and compensation of these resources
  • Direct digital and traditional media buying process; authorize PPC/traditional media purchases and negotiate rates
  • In collaboration with WEL senior leadership, direct PR program/firm in developing strategic and tactical initiatives that result in raising awareness of WEL’s value propositions for consumers and employees. Manage the writing, editing and distribution of materials generated by the public relations firm including articles, press releases, media alerts, and calendar listings for print and electronic media.
  • Continually assess consumer CRM platforms; arrange for the training of sales team on the system and provide problem resolution with data entry and report generation; design and implement variety of reports that measure all campaigns; ensure the integrity of data and its use in corporate reports.
  • Support consumer sales teams with conception and promotion of open houses/special events and direct marketing programs that aim to attract new prospects; develop metrics to measure the outcomes of these events and programs.
  • Conceive and project-manage the design/writing/production of collateral materials for prospective residents and employees, WEL staff and residents, and business and community leaders. The range of materials includes, but is not limited to direct mail, brochures, eblasts, telesales scripts, signage, and resident newsletters
  • Develop and implement enhanced living communications support strategy (ie –‘WEL Wishes’) that regularly communicates the Enhanced Living philosophy and WEL’s unique approach to senior living
  • Conduct presentations to senior management team and community staff on communications strategies, programs and initiatives, as required

Qualifications

Experience: 5+ of marketing communications management, as well as successful track record in digital/traditional marketing, sales support, public relations and special events; Prior experience working with digital marketing communications/PR agencies or within a corporate marketing department, as well as experience managing relationships with outside vendors that include web consultants, graphic designers, printers, videographers and photographers; Prior experience in consumer and talent acquisition communications campaigns; Background to include working for sales driven organizations who understand the idea of ‘total customer experience’; Proven results in conceptualizing, developing, writing and managing design for production for a wide variety of marketing/sales support communications, both digital and print; Preferred Industries/Sectors: aging services, health care

 

Education or Degree Required: Bachelor’s degree required in marketing, public relations, advertising, or related area required

 

Licenses, Certifications Registrations: N/A

 

ABOUT US

 

Wesley Enhanced Living (WEL) is a non-profit organization with six senior living communities in the Greater Philadelphia area. Our employees provide excellence in service, innovation to meet ever changing needs, and teamwork to make a compelling difference in the lives of our residents. A sense of community has developed from a mutual respect for each other. Our employees are encouraged to share their voice and ideas, so we may enhance our strengths and identify opportunities for continued improvement. Here, you will be able to help shape the future of our organization by cultivating and enhancing our award-winning culture. These are not just words on a page, they represent who we are and what we believe; and we have the recognition to prove it. Together, we can make a difference!

 

At WEL, we are committed to taking care of our employees by providing a positive work environment and a comprehensive benefits package that includes a competitive rate of pay along with a full suite of benefits to support your health, financial well-being, work/life balance, as well as your professional development.

 

Apply today and imagine the possibilities!

 

An Equal Opportunity Employer | A Mandatory COVID-19 and Influenza Vaccine Employer

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