Sales Manager

Job Locations US-PA-Media
Location : Name
Wesley Enhanced Living Main Line


Do you aspire to enhance the lives of others while enjoying a positive work environment?


Wesley Enhanced Living (WEL) is dedicated to making a compelling difference in the lives of our residents through providing excellence and innovation in aging services. If you are looking for an inspiring and rewarding workplace, Wesley Enhanced Living is a great place to be!


Wesley Enhanced Living is a retirement community providing Independent Living, Personal Care, and Skilled Nursing services to senior adults. We are seeking individuals whose values align with Wesley Enhanced Living’s values of Grace, Honor, and Integrity. Ideal candidates will be:

  • Kind and Compassionate
  • Honest and Trustworthy
  • Committed to Moral and Ethical Principles
  • Driven to Provide Enhanced Living to Our Residents

 Wesley Enhanced Living is working to set a new paradigm in aging services by always doing the right thing and we need YOU to help us discover new ways to achieve this goal.


Discover the Art of Living and Working WEL


The Sales Manager is responsible for making a compelling difference in the lives of our residents through providing excellence and innovation in aging services.  The Sales Manager is responsible for achieving occupancy targets and is responsible for marketing and selling independent living (IL) and/or personal care (PC) units for Wesley Enhanced Living (WEL) senior living communities. Direct markets and sells CCRC services and accommodations to prospective seniors and family members, and all professional referral sources within the service area. Functions as a senior member of the WEL sales team to meet budgeted census goals.


Your ability to positively influence the team, other employees, residents and their guests are just as important as completing your daily responsibilities.


Essential Duties & Responsibilities:


  • Develop innovative closing strategies to meet occupancy target for independent living and/or personal care units at the assigned WEL community
  • Reach annual budgeted entry fee collection goals for independent living units
  • Generate daily new prospect appointments/tours and convert qualified leads to new resident move in’s to meet budgeted census goals
  • Conduct 15-20 outbound follow-up calls daily, as well as the use of e-mail/mail follow-up with prospective residents/family members/referral sources
  • Create event program and regular open houses/luncheons for all prospects and family members; conduct formal presentations as required
  • Develop professional outreach program and conduct presentations to local outlets and meet 1:1 weekly with professional referral sources in the community at large, including, but not limited to: physicians, hospital social workers, geriatric care managers, rehab facilities, churches/synagogues, senior centers, realtors, elder care attorney’s, etc. – to generate new resident referrals and move in’s for the communities; create strong referral feeder relationships among local clinical and business professionals
  • Attend professional referral networking groups and develop targeted referral events on site in the WEL communities with goal of new resident referral generation
  • Reinforce/promote resident and employee referral programs; work cooperatively with health center personnel to increase referrals into IL/PC
  • Utilize WEL lead management database (YGL) to manage and track leads, tours, and daily tasks
  • Generate weekly lead/deposit/tour tracking reports, apartment vacancy report, and pipeline reports; provide competitive intelligence to senior leadership on a regular basis
  • Identify specific WEL staff members and residents to augment prospective resident tour process; provide training and guidance as needed
  • Execute all new residency agreements and provide ongoing education/direction to new residents/family members on contract issues and all documents required prior to move in
  • Collect all required documents prior to move in, including but not limited to: deposit and financial approvals, clinical assessment, medical forms, entry fee collection, agreements, policies, physical move in and orientation to the community
  • Work cooperatively with community leadership to assure optimum information sharing regarding sales goals and upcoming attrition, as well as timely initial notification of new resident apartment and personal needs to community administration, billing, maintenance, housekeeping, pastoral care, dietary, and clinical personnel 

Other responsibilities

  • Supports WEL procedures and programs for:
    • Safety, including universal precautions and safe work practices, established fire/safety/disaster plans, risk management, and security.
    • Reporting and/or correcting unsafe working conditions, equipment repair and maintenance needs.
    • Reporting any workplace illness or injury immediately and ensuring compliance with the WEL policy on work related illness or injury.
    • Compliance with all federal, state, and local regulatory requirements.
    • Compliance with WEL’s policy to provide a work environment free from sexual harassment and all illegal and discriminatory behavior.
    • Compliance with WEL’s “Drug Free Workplace” policy.
    • Compliance with time and attendance policies.
    • Ensuring that appearance and attire is appropriate and professional.
  • Attends and completes required in-service training.
  • Attends seminars, conferences and in-house staff development programs to stay abreast of new methods and technologies as they relate to the position.
  • Attends and actively participates in department meetings and general employee meetings.
  • Performs tasks which are supportive in nature to the essential functions of the job, but which may be altered or redesigned depending upon individual circumstances.

Additional Skills required:

  • Hungry, driven, $/results oriented closer with exemplary and consistent stamina levels
  • Must have proven track record of strong outcomes with cold/warm calling – must be highly  motivated to conduct 15-20 outbound calls a day from community prospect list (database of inquiries)
  • Must exhibit outgoing, gutsy nature – and have no fear in picking up the phone to make outbound calls to seniors
  • Candidate must see role as career – not a 9:5 job – and exhibit an outstanding entrepreneurial spirit
  • Outstanding ability to create urgency and accelerate the close
  • Proven leader in developing innovative sales tactics
  • Prior success in meeting and exceeding sales quotas
  • Open minded and does not profess to ‘know it all’
  • Strong desire to grow professionally
  • Must have solid organizational and time management skills, and not be easily distracted
  • Collaborative team player – works harmoniously with peers  
  • Empathy for and interest in working with seniors
  • Outstanding presentation and interpersonal skills in dealing with business and clinical professionals, prospective residents and their families
  • Must present professionally in attire; confident demeanor essential
  • Detail-oriented with strong administrative, problem solving, and follow-through skills
  • Computer literacy skills essential (word, spreadsheets, powerpoint, data base creation, email, social networks, etc)
  • Ability to multi-task and meet deadlines



Experience Required: 2+ years successful inside and outside sales track record in consumer services or products industries, or real estate sales. Must have experience and proven outcomes in telesales. Experience selling products and services to adults 55+ preferred.


Education or Degree Requirements: Minimum High School Diploma - College degree in related field preferred


Licenses, Certifications, Registrations: None


Equal Opportunity Employer


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