Sales Manager

Wesley Enhanced Living at Stapeley


Do you aspire to enhance the lives of others while enjoying a positive work environment?


Wesley Enhanced Living (WEL) is dedicated to making a compelling difference in the lives of our residents through providing excellence and innovation in aging services. If you are looking for an inspiring and rewarding workplace, Wesley Enhanced Living is a great place to be!


Wesley Enhanced Living is a retirement community providing Independent Living, Personal Care, and Skilled Nursing services to senior adults. We are seeking individuals whose values align with Wesley Enhanced Living’s values of Grace, Honor, and Integrity. Ideal candidates will be:


  • Kind and Compassionate
  • Honest and Trustworthy
  • Committed to Moral and Ethical Principles
  • Driven to Provide Enhanced Living to Our Residents


Wesley Enhanced Living is working to set a new paradigm in aging services by always doing the right thing and we need YOU to help us discover new ways to achieve this goal.


Discover the Art of Living and Working WEL


The Sales Manager is responsible for achieving 100% occupancy levels and drives the sales function for independent living (IL) and/or personal care (PC) units for Wesley Enhanced Living (WEL) senior living communities. Direct markets and sells CCRC services and accommodations to prospective seniors and family members, and all professional referral sources within the service area. Functions as a senior member of the WEL sales team to meet budgeted IL/PC census goals.


Sales Manager essential duties and responsibilities include, but are not limited to:


  • Develop innovative closing strategies to assure fill of independent living and/or personal care units at the assigned WEL community
  • Reach annual budgeted entry fee collection goals for independent living units
  • Generate daily new prospect appointments/tours and convert qualified leads to new resident move in’s to meet budgeted census goals
  • Conduct outbound follow-up calls daily to lead base, as well as the use of e-mail/mail follow-up with prospective residents/family members/referral sources
  • Create event program and regular open houses/luncheons for all prospects and family members; conduct formal presentations as required
  • Develop professional outreach program and conduct presentations to local outlets and meet 1:1 weekly with professional referral sources in the community at large, including, but not limited to: physicians, hospital social workers, geriatric care managers, rehab facilities, churches/synagogues, senior centers, Realtors, elder care attorney’s, etc. – to generate new resident referrals and move in’s for the communities; create strong referral feeder relationships among local clinical and business professionals
  • Attend professional referral networking groups and develop targeted referral events on site in the WEL communities with goal of new resident referral generation Reinforce/promote resident and employee referral programs; work cooperatively with health center personnel to increase referrals
  • Utilize WEL lead management database (YGL) to manage and track leads, tours, and daily tasks
  • Generate weekly lead/deposit/tour tracking reports, apartment vacancy report, and pipeline reports; provide competitive intelligence to senior leadership on a regular basis
  • Identify specific WEL staff members and residents to augment prospective resident tour process; provide training and guidance as needed
  • Execute all new residency agreements and provide ongoing education/direction to new residents/family members on contract issues and all documents required prior to move in
  • Collect all required documents prior to move in, including but not limited to: deposit and financial approvals, clinical assessment, medical forms, entry fee collection, agreements, policies, physical move in and orientation to the community
  • Work cooperatively with community leadership to assure optimum information sharing regarding sales goals and upcoming attrition, as well as timely initial notification of new resident apartment and personal needs to community administration, billing, maintenance, housekeeping, pastoral care, dietary, and clinical personnel


Related Experience: 3-5 years successful sales track record in consumer services or products industries, or real estate sales. Experience selling products and services to adults 55+ preferred.


Education or Degree Requirements: Minimum High School Diploma - College degree in related field preferred


Licenses, Certifications, Registrations: None


Equal Opportunity Employer



Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Need help finding the right job?

We can recommend jobs specifically for you! Click here to get started.